SEVEN KEY POINTS TO CONSIDER
Before You Begin Your Entertainment Search.
1. Plan Your Event In Reverse
Work on the event from the point of view that you are already there, the band is playing, the flowers are on the tables, the food is being served, etc. then work backwards. Be sure to write it down and not exclude any little detail.
2. Do You Have Seed Money Or A Financial Backer For Your Event
Sometimes people often become so excited about “The Event” that they forget to count the costs and secure their finances.
A. Send out letters to potential sponsors and pre-sell them on the event, asking in advance for their financial support.
Follow-up with phone calls, stating, “We are excited about our event and want to get some feedback from you.”
3. Know Your Audience
A. Who are the people attending the event?
B. What are their likes and dislikes in music?
It is so important to know who is attending the event, so that it can be an enjoyable occasion for everyone. By filling out the questionnaire, we can help you determine the type of entertainment that is right for your event.
4. How Many People Will Be Attending The Event?
Pre-sales are a must unless you have a financial backer. Don’t count on people paying at the door.
5. How Much Are You Charging Per Ticket
A. What is the cost of the venue?
B. What is the cost of the food?
You can add to that ticket price an additional $3.00 to $5.00 and up to cover your entertainment expenses.
6. How “Professional” Is Your Sound Equipment
A. Will you be hiring a reputable sound and light company?
B. Did you get references from reliable sources?
Choosing the right sound and light technicians is very crucial to your event. If the sound is cranked too high your guests will become angry and may never attend another event.
7. Will There Be A Meet & Greet After The Event?
This is a great opportunity for your honored guests and major sponsors to meet the entertainers.
This is a great time for photo ops as well. |